Djarum is committed to realizing Indonesia's potential to become a well-rounded world citizen through the Djarum Foundation. The Djarum Foundation operates a number of programs in selected fields that have been chosen for their potential to make a positive difference to society. Specifically, Djarum Foundation promotes excellence through community, sport, environmental conservation, educational and cultural expression programs.
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Community Social Initiatives Djarum's values are deeply influenced by its small-town roots. Civic values of community help, tolerance, and mutual assistance are instinctively part of the way we operate. Over time, these efforts have evolved into structured community programs as well as ad hoc efforts to assist neighbors and society in general. Djarum Foundation's community contributions continue this tradition of assisting local communities wherever we find ourselves, for the betterment of society at large.
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Sport Initiatives Sport and physical activity play a critical role in character development. Besides helping to develop a healthy physique, sport teach teamwork, leadership and focus. Since 1969 Djarum has actively supported badminton, arguably Indonesia's best sport. Today, our fully funded badminton scholarships are awarded to qualified candidates sourced through a nationwide audition, helping Indonesia to compete at a global level and strengthening ties and solidarity with other world citizens in the spirit of fair sportsmanship.
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Environment Initiatives The equatorial tropics have the ability to absorb more CO2 than any other climate zone due to the fast rate of vegetation growth in this zone. Consequently, Djarum Foundation has launched a major tree-planting initiative on Java to provide shade and absorb CO2 as well as improve soil retention and water catchment. Not stopping there, in 2010 the Djarum Trees for Life (DTFL) program began planting Rain Trees (Trembesi) along the 478 kilometers-long Central Java Pantura North coastal highway, with the goal of reaching enough trees by 2014 to absorb up to 685 million kilograms of CO2 each year.
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Education Initiatives Believing in the power of education to unlock human potential towards a better quality of life and a stronger nation, Djarum has been active in supporting education in Indonesia in 1984. Currently, through our comprehensive scholarship program, which teaches both soft skills and intellectual leadership abilities, we hope to help create future leaders who can contribute to their community and country.
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Cultural Initiatives The rich and variety culture of Indonesia has been justly famed for centuries. The Indonesian islands are home to diverse of cultures and groups, each with their own languages and traditions. From every corner of the archipelago have come skilled sculptors and evocative musicians, legendary dancers and famed poets. It is Djarum Foundation's aim to work through sponsorships towards the continued preservation and evolution of Indonesia's artistic traditions, as an important part of the world's cultural heritage.
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